{"product_id":"light-white-spine-belly-brindle-cowhide-rug-size-280-x-240-cm-chr2331","title":"Medium White Spine Belly Brindle Cowhide Rug (Size: 280 X 240 CM) CHR2331","description":"\u003ctable style=\"width: 100%; height: 215.532px;\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 33.5677%; height: 19.5938px;\"\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 66.0808%; height: 19.5938px;\"\u003e \u003cstrong\u003eDetails\u003c\/strong\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 33.5677%; height: 19.5938px;\"\u003eMaterial\u003c\/td\u003e\n\u003ctd style=\"width: 66.0808%; height: 19.5938px;\"\u003e100% Genuine Cow Skin \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 33.5677%; height: 19.5938px;\"\u003eOrigin\u003c\/td\u003e\n\u003ctd style=\"width: 66.0808%; height: 19.5938px;\"\u003eBrazil\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 33.5677%; height: 19.5938px;\"\u003eTexture\u003c\/td\u003e\n\u003ctd style=\"width: 66.0808%; height: 19.5938px;\"\u003eSoft and supple with natural hair sheen\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 33.5677%; height: 19.5938px;\"\u003eDurability\u003c\/td\u003e\n\u003ctd style=\"width: 66.0808%; height: 19.5938px;\"\u003eLong-lasting and naturally resistant to stains and spills\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 33.5677%; height: 19.5938px;\"\u003eBacking\u003c\/td\u003e\n\u003ctd style=\"width: 66.0808%; height: 19.5938px;\"\u003eNo added backing - lies flat and grips naturally\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 33.5677%; height: 19.5938px;\"\u003ePattern\u003c\/td\u003e\n\u003ctd style=\"width: 66.0808%; height: 19.5938px;\"\u003eOne-of-a-kind - what you see is exactly what you receive\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 33.5677%; height: 19.5938px;\"\u003eHypoallergenic\u003c\/td\u003e\n\u003ctd style=\"width: 66.0808%; height: 19.5938px;\"\u003eYes - great for homes with allergy concerns\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\u003ctd style=\"width: 33.5677%; height: 19.5938px;\"\u003eMaintenance\u003c\/td\u003e\n\u003ctd style=\"width: 66.0808%; height: 19.5938px;\"\u003eLow maintenance - just shake, vacuum or spot-clean \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 39.1875px;\"\u003e\n\u003ctd style=\"width: 33.5677%; height: 39.1875px;\"\u003eVersatility\u003c\/td\u003e\n\u003ctd style=\"width: 66.0808%; height: 39.1875px;\"\u003ePerfect for floor rug, wall hanging, layering on a rug and furniture draping\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cbr\u003e\u003c\/span\u003eA genuine \u003ca href=\"\/collections\/cowhide-rugs-nz\" rel=\"noopener\" target=\"_blank\"\u003ecowhide rug\u003c\/a\u003e is more than just a floor covering — it’s a one-of-a-kind natural statement piece. Each hide is ethically sourced and carefully selected for its rich colour variation, soft texture, and distinctive markings. No two cowhides are ever identical. The rug you see is the exact rug you receive — completely unique to your home. Our cowhides are sourced from Brazil, known globally for producing high-quality, durable hides with beautiful natural sheen and softness.\u003cbr\u003e\u003c\/p\u003e\n\u003ch2 data-end=\"980\" data-start=\"961\"\u003eWhat Is Cowhide?\u003c\/h2\u003e\n\u003cp data-end=\"1165\" data-start=\"982\"\u003eCowhide is the natural skin of cattle, carefully tanned and finished to preserve its organic texture and durability. Unlike synthetic or printed alternatives, genuine cowhide retains:\u003c\/p\u003e\n\u003cul data-end=\"1295\" data-start=\"1167\"\u003e\n\u003cli data-end=\"1205\" data-start=\"1167\"\u003e\n\u003cp data-end=\"1205\" data-start=\"1169\"\u003eNatural hair pattern and direction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1232\" data-start=\"1206\"\u003e\n\u003cp data-end=\"1232\" data-start=\"1208\"\u003eSubtle tone variations\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1262\" data-start=\"1233\"\u003e\n\u003cp data-end=\"1262\" data-start=\"1235\"\u003eOrganic shape and outline\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1295\" data-start=\"1263\"\u003e\n\u003cp data-end=\"1295\" data-start=\"1265\"\u003eDurable, long-lasting fibres\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1447\" data-start=\"1297\"\u003eBecause it is a natural material, a cowhide rug is breathable, hypoallergenic, and resistant to everyday wear — making it ideal for New Zealand homes.\u003c\/p\u003e\n\u003cp data-end=\"1609\" data-start=\"1449\"\u003eIf you’d like to explore more options, view our full collection of \u003ca rel=\"noopener\" href=\"\/collections\/cowhides\" target=\"_blank\"\u003eCowhides in New Zealand\u003c\/a\u003e\u003cstrong data-end=\"1567\" data-start=\"1516\"\u003e \u003c\/strong\u003eto find the perfect piece for your space.\u003cbr\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"2412\" data-end=\"2434\"\u003eStyling Versatility\u003c\/h2\u003e\n\u003cp data-start=\"2436\" data-end=\"2484\"\u003eThis cowhide rug can be styled in multiple ways:\u003c\/p\u003e\n\u003cul data-start=\"2486\" data-end=\"2719\"\u003e\n\u003cli data-start=\"2486\" data-end=\"2534\"\u003e\n\u003cp data-start=\"2488\" data-end=\"2534\"\u003eAs a statement floor rug in your living room\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2535\" data-end=\"2581\"\u003e\n\u003cp data-start=\"2537\" data-end=\"2581\"\u003eDraped over a sofa or armchair for texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2582\" data-end=\"2632\"\u003e\n\u003cp data-start=\"2584\" data-end=\"2632\"\u003eUsed as wall décor for a rustic-modern feature\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2633\" data-end=\"2667\"\u003e\n\u003cp data-start=\"2635\" data-end=\"2667\"\u003eLayered over a larger base rug\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2668\" data-end=\"2719\"\u003e\n\u003cp data-start=\"2670\" data-end=\"2719\"\u003ePlaced beside the bed for boutique-hotel warmth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2721\" data-end=\"2803\"\u003eBecause of its organic shape, it works beautifully in open-plan New Zealand homes. \u003cspan\u003eIf you're unsure how to style your hide, read our guide on \u003c\/span\u003e\u003ca href=\"\/blogs\/post\/3-interior-designer-ways-to-use-cowhide-in-new-zealand-homes\" rel=\"noopener\" target=\"_blank\"\u003e3 Interior Designer Ways to Use Cowhide in New Zealand Homes\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003efor expert inspiration and real-home ideas.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rug House NZ","offers":[{"title":"280 x 240 CM","offer_id":46575697428620,"sku":"CHR2331","price":1249.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/1907\/7516\/files\/largerealcowhiderugonfloor_93.jpg?v=1773184483","url":"https:\/\/rughouse.co.nz\/products\/light-white-spine-belly-brindle-cowhide-rug-size-280-x-240-cm-chr2331","provider":"Rug House NZ","version":"1.0","type":"link"}